Strengthen your visual identity
We create or enrich your visual identity (graphic chart, logo, pictogram, iconography, etc.) so that it is aligned with your brand identity.
Consistency and foundations
A clear, rigorously applied identity
A strong visual identity is based on a controlled and consistent identity over time.
Logos, colors, typography, iconography...
Each element must work together and apply correctly to all supports.
We intervene to:
- Create or enrich your graphic chart
- Define and structure your graphic rules
- Clarifying uses
- Ensuring sustainable coherence
Objective: allow your marketing and communication teams to produce faster, without distorting the brand.
Decline and evolution
Make your identity live on all your media
An identity must not remain frozen in a PDF.
It must live, evolve and adapt to your new needs.
We produce
Creation and adaptation of logo
Modernisation and optimization of logo
Creation and updating of graphic charters
Creation of additional graphic elements
Development of an iconography system
Adaptation to digital uses, print, presentation ...
Our achievements
Mantra
Stationery kit
Terra-elite
Stationery kit
Flipr
Stationery kit
Harmony
Stationery kit
Groupe Opteam
Stationery kit
Our process
We change your visual identity with creativity, modernity and rigour so that it remains consistent and efficient over time.
Rapid audit
Analysis of your existing identity and evolution needs.
Briefing and framing
Definition of the elements to be created, adjusted or formalized.
Production
Before we do this, we make a sectoral benchmark and then a moodboard. Then we launch the production of the logo, charter...
Delivery
Logo, graphic chart source files and elements ready to be used by your teams.
Associated resources
See all
Visual strategy: a marketing performance lever
Ebook: Good practices in Graphic Design