15 criteria for evaluating a creative production provider
What you will learn with this guide:
- Delivery times : what a serious provider announces in advance, and why a vague promise does not help you plan
- The tariff model : how to distinguish a readable subscription from a grid that generates surprises in each new format
- Daily flying: what really costs the absence of a dedicated project manager on a continuous stream
- Revisions : why a correction ceiling is not insignificant when working in volume
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Most marketing teams test a provider on a one-time project.
They discover the real limits three months later, when the flow settles and frictions appear. This checklist is built to avoid that.
It covers 15 criteria organised in 5 categories: availability, quality, steering, creative perimeter, commercial model.
For each criterion, a score of 0 to 2. A provider adapted to a continuous flow must exceed 22/30, with mandatory scores on four specific points.
You can use it before signing, to challenge a benchmark provider, or to evaluate an ongoing relationship that begins to get caught.