Visual strategy: a marketing performance lever
What you will learn with this guide:
- Structure the strategic base: brand platform, narrative, personas
- Transforming marketing strategy into concrete implementation
- Adapt communication according to objective: awareness, acquisition, commitment
- Orchestrating the right channels to maximize the impact of campaigns
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Understanding the basics of a visual strategy
Before producing visuals or launching campaigns, it is essential to lay a solid foundation.
The guide explains how to structure your strategic base: brand platform, narrative, personas and audience understanding.
- Brand platform: vision, mission, values
- Narrative and key messages
- Personality and client understanding
Transforming the strategy into concrete actions
A strategy is useless if it does not translate into marketing production.
The guide shows how to turn these bases into operational tools for your teams.
- Brand guidelines and visual consistency
- Media kits and ready-to-use resources
- Channel Communications Playbooks
Align visuals with your marketing goals
Not all visuals have the same role. The guide explains how to adapt your communication to your marketing goals and channels.
- Notoriety visuals
- Acquisition and conversion visuals
- Communication of commitment or loyalty