Feazer + Soletanche Freyssinet

Coordinate graphic production between several international subsidiaries

Digital

Branding

Presentation

Illustration

Key results



Centralised graphic production for several subsidiaries

A single entry point to manage design requests from the different entities of the group



Wide variety of product supports

Creation of digital visuals, print media, commercial presentations and branding elements



Simplified coordination of graphical applications

Structured management to organise production between several marketing teams



Sustainable partnership and trust

4.9/5 average satisfaction per project

Soletanche Freyssinet

soletanchefreyssinet.com

Soletanche Freyssinet is an international engineering and construction group belonging to the Vinci Group.
The company operates in the fields of soil, structures, nuclear and digital technology through several subsidiaries worldwide.

Enterprise >10 000 employees

Sector Construction

Users : Marketing & Communication Manager / Studio Manager

Need : Centralize graphic production

Challenges and objectives

Coordinating graphic production between several subsidiaries

The Soletanche Freyssinet group brings together several international subsidiaries with each of their marketing teams.

These teams regularly produce various communication media: digital visuals, print media, commercial presentations and branding elements.

The difficulty is to coordinate these graphical requests while ensuring consistency and efficiency between the different entities in the group.

Objective: centralize and structure graphic production to facilitate coordination between subsidiaries and accelerate the creation of media.

soletanche-fryssinet-presentation-product

Feazer solution

A centralized graphic production for the whole group

Feazer supports Soletanche Freyssinet by establishing a centralized governance of graphic production for all subsidiaries.

This operation allows:

• creation of digital visuals (web banners, social media posts, infographics)
• production of print media (posters, kakemonos, stationery)
• the creation of branding elements (pictograms, delivered to the charter)
• production of commercial presentations and illustrations

The marketing teams of the various subsidiaries thus have unique contact point to manage their graphic needs.

The role of the Project Manager

The Project Manager provides operational direction for graphic production.

Project Manager Feazer leads graphic production and coordinates designers.

Specifically, it:

• organises applications from different subsidiaries
• coordinates graphic designers as required
• quality control of deliverables
• ensures graphical consistency between media

This allows the Soletanche Freyssinet group to benefit from a structured and coherent graphic production at the scale of its various entities.