Feazer + Lagardère
How does Lagardère manage its numerous digital multi-brand marketing campaigns simultaneously?
Digital
Motion design
Key results
Multi-brand graphic production
Creation and development of visuals for several brands of the group as part of digital campaigns
Rapid deployment of marketing campaigns
Production of ads visuals and digital content to accompany marketing activations
Simplified multi-format adjustments
Quick visual adaptation for different channels: social media, display, banners and digital formats
Sustainable partnership and trust
4.9/5 average satisfaction per project
Lagardère
lagardere.com
Lagardère is an international media and publishing group with activities in more than 40 countries and thousands of collaborators.
The group leads many brands and regularly deploys digital marketing campaigns to support their visibility and subscriptions.
Enterprise : +20 000 employees
Sector Media
Users : Head of Acquisition / Traffic Manager
Need : Pilot the production of multi-brand visuals
Challenges and objectives
Manage multiple digital marketing campaigns in parallel
Lagardère's marketing teams regularly deploy digital campaigns for different brands in the group.
These campaigns require the rapid production of many visuals: social media ads, banners, formats and digital content.
The difficulty is to manage this volume of graphic production while respecting the visual identities of each brand.
Objective : quickly produce the necessary visuals for multi-brand marketing campaigns while ensuring consistency and graphic quality.
Feazer solution
Graphic production adapted to multi-brand campaigns
Feazer accompanies Lagardère with a team of graphic designers and a dedicated project manager to produce the visuals needed for the campaigns.
This operation allows:
• the rapid creation of digital visuals
• managing several campaigns in parallel
• multi-format declination for different marketing channels
This allows marketing teams to deploy their campaigns faster without increasing their internal organisation.
The role of the Project Manager
The Project Manager provides operational direction for graphic production.
Specifically, it:
• organize production priorities
• coordinates graphic designers
• verifies the quality and compliance of deliverables
• guarantees compliance with the brand charter
This allows Lagardère to benefit from a fast, reliable and suitable graphic production for the management of multi-brand campaigns.
Some achievements
Largardère
Visual post instagram
Largardère
Visual post instagram
Largardère
Visual story instagram
Largardère
Visual post instagram
Largardère
Visual story instagram
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