SVR + Feazer

How SVR increases and accelerates its
graphic production capacity?

Digital

Presentation

Key results



Marketing time allocated to strategic topics

Outsourced production without mobilizing internal teams



Production
Fluidified

Continuous production maintained, even during periods of high activity



Ability to absorb peak activity

No internal reinforcement required despite volume increase



Sustainable partnership and trust

4.9/5 average satisfaction per project

SVR

svr.com

SVR has been a French dermo-cosmetic brand since 1962. The laboratory offers effective dermatological solutions for all skin types.

SVR Laboratory products are now sold in more than 50 countries mainly through a network of partner pharmacies.

SVR is known for its application in advanced research and the development of innovative dermatological care.

The company makes the identification, exploitation and valuation of assets its area of excellence.

Enterprise : 200-500 employees

Sector : Cosmetics

Users : Trade Marketing Manager

Need : Accelerate graphic production

Challenges and objectives

Producing marketing materials quickly while ensuring brand consistency

The SVR marketing team must regularly produce numerous media to accompany product launches and campaigns: social media visuals, campaign displays and marketing media.

This production must be fast, while respecting a demanding visual identity.

Objective: accelerate graphic production while ensuring brand consistency and quality of supports.

sv-digital-characteristic-product-cream-visage

Feazer solution

A clear, rigorously applied identity

Feazer accompanies SVR with a team of designers and a dedicated project manager who leads the production.

This operation allows:

• fluid demand management
• rapid production of visuals
• adaptation to the volume of marketing years

This allows marketing teams to produce their media faster without weighing up their internal organisation.

The role of the Project Manager

The Project Manager provides operational direction for graphic production.

Specifically, it:

• organize production priorities
• coordinates graphic designers
• verifies the quality and compliance of deliverables
• guarantees compliance with the brand charter

This steering allows SVR to benefit from reliable, fast and perfectly aligned production with its visual identity.