Feazer + Isispharma

How does Isispharma centralize and accelerate its production of graphic creations?

Digital

Print

Motion design

Presentation

Key results

Centralised graphic production

3

A single entry point to manage all creative marketing requests

Creation of accelerated marketing visuals

3

Rapid production of media to accompany product launches and campaigns

Enhanced graphic consistency

3

All media respect the brand's visual identity and its dermo-cosmetic sector requirements

Sustainable partnership and trust

3

4.9/5 average satisfaction per project

Isispharma

Isispharma.fr

Isispharma is a French laboratory founded in 1987, specialized in dermatological care to preserve and restore skin health.

The brand is now distributed in many countries and regularly develops new products and marketing campaigns.

Enterprise : 51-200 employees

Sector : Cosmetics

Users : Head of Product
Marketing / Marketing Director

Need : Complete internal team + Centralize all projects

Challenges and objectives

Centralize graphic production while accelerating marketing campaigns

The marketing teams of Isispharma regularly produce many media to accompany product launches and campaigns.

This involves the creation of a variety of marketing visuals: social media content, promotional materials, campaign variations and digital visuals.

The difficulty is to manage this volume of graphic production while maintaining a consistent visual identity and fast execution.

Objective: centralize the production of graphic creations in order to accelerate marketing campaigns while ensuring quality and visual consistency.

Feazer solution

A centralized and structured graphic production

Feazer accompanies Isispharma with a team of graphic designers and a dedicated project manager who direct the production of visual marketing.

This operation allows:

• the rapid creation of graphic media
• centralized management of marketing applications
• multi-format declination for campaigns

Marketing teams can thus launch their campaigns more easily without weighing up their internal organisation.

The role of the Project Manager

The Project Manager provides operational direction for graphic production.

Specifically, it:

• organize production priorities
• coordinates graphic designers
• verifies the quality and compliance of deliverables
• guarantees compliance with the brand charter

This steering allows Isispharma to benefit from a fast, reliable and consistent graphic production with its brand image.

Some achievements

Isispharma

Post Instagram

Isispharma

Digital visual product

Isispharma

Story Instagram

Isispharma

Digital visual focus product

Isispharma

Digital before/after

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