Feazer + Telerama

Increase digital visual production capacity to support marketing campaigns

Digital

Motion design

Key results



Enhanced digital visual production

Regular visual shift for digital campaigns (ads, posts, banners)



Support for acquisition campaigns

Quick visual production to support marketing campaigns on Google and Meta.



Simplified multi-format adjustments

Adapting visuals in several formats for social networks, display and print.



Fluid collaboration with a dedicated team

4.9/5 average satisfaction per project

Telerama

telerama.fr

Telerama is a French cultural magazine founded in 1947, recognized for its criticism and recommendations around cinema, music, television and the arts.

Today, the brand is strongly developing its digital presence to reach new audiences and convert its readers to digital format.

Enterprise : 250-499 employees

Sector Media

Users : Product Marketing Manager / Traffic Manager

Need : Accelerate graphic production

Challenges and objectives

Produce a large volume of visuals to support digital campaigns

To support its digital strategy, Telerama regularly deploys marketing campaigns on Google and Meta.

These campaigns require many visuals: social media ads, digital banners, multi-format versions and animated content.

Production must be fast while respecting the visual identity of the media.

Objective : increase the graphic production capacity to power digital campaigns without slowing down marketing teams.

Feazer solution

Graphic production adapted to the rhythm of the campaigns

Feazer accompanies Telerama with a team of graphic designers and a dedicated project manager to produce the necessary visuals for the campaigns.

This operation allows:

• fluid demand management

• rapid production of visuals

• adaptation to campaign volumes.

This allows marketing teams to produce their media faster without weighing up their internal organisation.

The role of the Project Manager

The Project Manager provides operational direction for graphic production.

Specifically, it:
• organize production priorities
• coordinates graphic designers
• verifies the quality and compliance of deliverables
• guarantees compliance with the brand charter

This steering allows Telerama to benefit from a fast, reliable and adapted graphic production to the pace of digital campaigns.