Master+ Feazer

How Bchef produces visuals without creating bottlenecks

Digital

Key results



Marketing time reallocated to strategy

Less operational coordination, more energy on campaigns and performance.



Continuous production without bottlenecks

The rate of production maintained regardless of the load.



Projects moving forward
faster

Reactivity and deadlines on all media.



A single contact on all media

Restaurant, rural, PLV, packaging, digital: a single point of contact.

Master

Bchef.fr

Created in 2015, Bchef is a French fast food brand. The brand offers burgers, wraps, salads and homemade pastries, at an accessible price, carried by values of conviviality and quality.

Bchef stands out as an alternative to large fast food chains, with a strong visual identity to decline across all of its outlets.

Enterprise : 500-1000 employees

Sector : Fast food

Users : Marketing Directorate

Need : Regular graphic production, multi-supports

The situation before Feazer

Several providers, varying levels of responsiveness, coordination that weighed on daily life

Prior to Feazer, Bchef managed part of the in-house production while using several external suppliers as needed.

The organization worked, but required significant coordination between teams and partners. Reactivity levels varied from one stakeholder to another, which complicated the management of delays and slowed the implementation of marketing operations.
The real cost was not financial.

It was time for coordination rather than strategy and campaign development.

With Feazer

Rethink the graphic organization around a single point of contact, with predictable delivery times.

Since September 2024, Feazer has been accompanying Bchef on all his graphic production needs:

restaurant cards,
marketing campaigns,
photo editors,
packaging,
PLV

What convinced the Bchef team was primarily responsiveness and ability to quickly understand needs.

Feazer has integrated into the existing marketing operation without pushing it. Briefings are handled efficiently, brand consistency is preserved from one medium to another, and deadlines are known in advance.

"What convinced us to work with Feazer is their responsiveness and ability to quickly understand our needs."

Marie Hauet. Marketing & Communication Manager Bchef

The role of the Project Manager

One contact point that controls everything, from end to end

Project Leader Feazer is the sole contact of the Bchef marketing team.
He receives briefings, organizes priorities, coordinates designers and verifies the compliance of deliverables before delivery.

What is changing in practice: there is no need to increase exchanges with several providers. A brief sent is a brief taken care of. The project manager knows the brand, its standards and its constraints, there is no need to reexplain everything at each order.

In case of absence, a pair takes over. Continuity is ensured, without the Bchef team having to worry about it.