USE CASE

How Feazer helps Freyssinet in its graphic realizations realizations ?

Created more than 70 years ago on the initiative of Eugène Freyssinet, the inventor of prestressing, Freyssinet brings together a range of expertise that is unparalleled in the field of specialized civil engineering.

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Freyssinet in brief

Company

5000 – 10000 employees

Sector

Civil Engineering

Requirements

Delegate non-strategic tasks

Subscription

Standard plan

Context

Created more than 70 years ago on the initiative of Eugène Freyssinet, the inventor of prestressing, Freyssinet brings together a range of expertise that is unparalleled in the field of specialized civil engineering.

Freyssinet is a construction and renovation company for buildings and civil engineering structures, a subsidiary of Soletanche Freyssinet (Vinci Group).

It offers integrated technical solutions in 2 main areas: construction and repair of structures.

The Freyssinet Marketing Department is in charge of defining the strategy for the whole Group and ensuring its proper deployment internationally and within its subsidiaries via local “Marketing” relays.

How did Feazer help Freyssinet ?

Being a human-sized company, Freyssinet’s Marketing Department has chosen to reorient its activities towards more strategic aspects and to delegate the so-called “non-strategic” activities as they are very often time-consuming.

Freyssinet has recently redesigned its branding guideline and has launched many projects in parallel to update all its visuals, documents, logos and other communication elements for the whole Freyssinet Group (including subsidiaries).

Feazer has deployed a “Task Force” to help Freyssinet to apply its branding guideline to all its communication media.

Also, Freyssinet entrusted Feazer with the creation of their new Stationery Kit which included business cards, internal notes, letters and this in 3 languages (French, English, Spanish).

Outcome